CHIPS AHOY AND NTWRK TEAM UP WITH A COOKIES & ICE CREAM TRUCK WILL BE PRESENT AT MIAMI’S “ROLLING LOUD” FESTIVAL AND AN EXCLUSIVE DROP OF “PERFECT PAIR” COOKIES & ICE CREAM SUNDAE KITS WILL BE AVAILABLE TO CELEBRATE NATIONAL ICE CREAM DAY.
By launching an exciting summer campaign on July 17 in honor of National Ice Cream Day, iconic cookie brand Chips Ahoy! and top Livestream shopping app NTWRK, brought together by media agency Spark Foundry, are celebrating the ideal match of America’s beloved chocolate chip cookie and ice cream. They’ll continue the celebration through National Chocolate Chip Cookie Day by releasing a limited amount of “Perfect Pair” cookies and ice cream sundae kits via the NTWRK app on August 4.
As the brand that’s here for happy, we wanted to celebrate the delicious pairing of Chips Ahoy! cookies with ice cream that is sure to make a nice summer day that much better. And for all of those cookie and ice cream lovers out there, we wanted to do something special by creating a custom cookie and ice cream kit for their beloved treat. We’re very excited to team up with NTWRK and their collaborators in bringing this treat to one of the hottest festivals of the summer.Natalie Gadbois, Chips Ahoy! Senior Brand Manager
On July 24, at the annual Rolling Loud hip-hop festival in Miami, a specially wrapped Chips Ahoy! cookies and ice cream truck, created by renowned streetwear designers Market, will be unveiled. It will serve a delectable combination of everyone’s favorite frozen treat and Chips Ahoy! chocolate chip cookies. The pop-up will be part of a music-focused party that will be organized by NTWRK and Galore Magazine and feature live drops, DJ sets, performances, celebrities, and a number of soon-to-be-announced special guests. The party will be at Miami’s La Otra.
We’re thrilled to team up with Chips Ahoy! to celebrate National Ice Cream Day and give the brand a special moment on-site at this year’s Rolling Loud Festival in Miami.Aaron Levant, NTWRK CEO
With the specially created “Perfect Pair” cookies and ice cream sundae kit, Chips Ahoy! and NTWRK continue their partnership with Market. On August 4, National Chocolate Chip Cookie Day, the limited-edition kits, which include an ice cream pint bowl, scoop, and ceramic cookie jar, will be exclusively available on the NTWRK app, setting the stage for the ultimate Chips Ahoy! summer sundae masterpieces.
Market will prepare Perfect Pair dishes with Chips Ahoy! in a special studio setting with backgrounds and props in Chips Ahoy! cookies and engage in a live chat with the audience of people who enjoy sweets.
Visitors to the Rolling Loud event can participate in a “Perfect Pair” raffle experience for the chance to win their very own Chips Ahoy! Winners of the “Perfect Pair” cookies and ice cream sundae kit will be revealed at the conclusion of the event.